Marketing Knowledge

                                                                       Sample Paper 1


Here we provide some very important MSQ's:

1.   A prospect means
a) any customer who walks into the bank
b) an employee of the bank
c) a customer who is likely to be interested in bank's product or service
d) a depositor of the bank'
e) a borrower of the bank

2.   A lead means
a) a prospect who is more likely to avail of the Bank's product
b) a political leader
c) a religious leader
d) a bank chairman
e) None of these

3.   Innovation means
a) Compensation
b) inspiration
c) additional perquisites
d) implementing new ideas or new methods
e) None of these

4.   A Call means
a) calling on friends
b) calling on bank employees
c) calling on prospective customers
d) to make telephone calls
e) calling on relatives

5.   The Traditional Marketing style involves
a) Telemarketing
b) Digital Marketing
c) Indirect Marketing
d) Direct Marketing
e) All of these

6.   Modern Method of Marketing include
a) Publicity on the net
b) Advertisement on the net
c) Soliciting business through e-mails
d) Tele marketing
e) All of these

7.   A true marketing requires
a) Command and other mindset
b) Control Mindset
c) Passive mindset
d) Active mindset
e) None of these

8.   Which of the following sentences is true?
a) Marketing is not required in a Buyers' Market
b) Marketing is not required in a Sellers's market
c) Marketing is not required due to competition
d) Marketing is not required due to liberalization
e) Marketing is not required due to globalisationv

9.   For effective marketing the salesmen should have which of these qualities?
a) Creativity
b) Team spirit
c) Motivation
d) Effective communication skills
e) All of these

10.   Market information means
a) Knowledge of shops and bazaars
b) Knowledge of shopping malls
c) Knowledge of customer profile and product mix
d) knowledge of various languages
e) None of these

11.   Market Research is needed for
a) checking the market area
b) checking the right product to be sold
c) making proper marketing decisions
d) deciding right time to sell
e) All of these

12.   Which of the following statement is true
a) Marketing makes the company to go into loss due to higher expenses
b) Marketing is not required in profit making companies
c) Marketing sharpens the minds of the employees
d) Marketing is a time bound seasonal function
e) Marketing is a waste of time

13.   Marketing plan helps in
a) better lead generation
b) better systems
c) better results
d) improved balance sheet
e) better customer service

14.   If Marketing is done effectively which of the following is not required?
a) Advertisement
b) Publicity
c) Market Research
d) Market Segmentation
e) None of these

15.   Motivation means
a) Inspiring employees to perform better
b) Better communication skills
c) Sales Coaching
d) Market Research
e) None of these

16.   In a Selling Process in today's world?
a) Only standard products are sold
b) No customization required
c) the seller need not have product knowledge
d) the seller should aim at customer satisfaction
e) only quantum of sales matters

17.   Find the true statement
a) Marketing is a waste of the employees' time
b) Marketing is not required in India due to its vast population
c) Marketing involves additional work
d) Marketing involves team work
e) Marketing is not required today due to IT advancement

18.   A Target market is
a) entire country
b) entire city
c) entire globe
d) that which consists of customers who need the identified product
e) all of these

19.   Pointing to a photograph of Mahesh, Ram said. “The father of his sister is the husband of my
wife’s mother”. How is Ram related to Mahesh?
a) Sales Planning
b) Sales Pricing
c) Distribution Channels
d) Consumer tastes
e) All of these

20.   Which of the following product is being sold under the brand name ZODIAC
a) Shirts
b) Ties
c) Both A and B
d) Liberty

21.   SWIFT - cars are being manufactured by
a) DCM
b) Maruti
c) Premier Automobiles
d) Hyundai

22.   With you all the way is the slogan of
a) Vodafone
b) SBI
c) ICICI
d) Raymonds

23.   Which company used the slogan "The complete Man"
a) DCM
b) GRASIM
c) RAYMONDS
d) VIMAL

24.   Which brand uses the slogan "Made for each other" for its cigarettes?
a) Cavenders
b) Four Square
c) Red & White
d) Wills

25.   Cross Selling means
a) Identifying customer needs
b) matching the products to customer needs
c) convincing the customers of product benefits
d) responding to questions and objections of customers
e) all of these

26. In ‘Double-win’ strategy-
(a) Customer gets an additional benefit
(b) Customer gets price debate.
(c) Both customs and the sales person come out with sense of satisfaction
(d) Both (a) and (b)

27. Consumer behavior, ‘Perception is a process through which
(a) a consumer make ultimate purchasing
(b) a consumer is satisfied
(c) a consumer’s mind receives, organizes and interprets physical stimuli
(d) Both (a) and (c)

28. Sales forecast implies
(a) an estimate of the maximum possible sales opportunities present in a particular market segment
(b) an estimate of sales, in physical units, in a future period
(c) Both (a) and (b)
(d) Neither (a) nor (b)

29. In advertising for ………… is not allowed on T.V
(a) Liquour
(b) Cigarattes
(c) Both (a) and (b)
(d) Neither (a) nor (b)

30. A theory states that no matter how efficiently goods / services are produced, if they cannot be delivered to the customer in the quickest possible time it is vain.
This theory is called
(a) Quickest the best
(b) Instant service
(c) Service on time
(d) Timely effort

31. Entrepreneurs find direct marketing the attractive because of
(a) Investment is low
(b) It doesn’t required specialized skills
(c) Returns are quick
(d) All of the above

32. Demonstration is an exercise to
(a) attractively pack and display the goods
(b) prove the characteristic of the product
(c) Both (a) and (b)
(d) Neither (a) and (b)

33. Which among the following is not an example of Direct marketing ?
(a) tele-marketing
(b) sales on internet
(c) mail order sales
(d) Retail stores

34. In selling ‘consumption’ is the ultimate goal of the salesman while a marketer –
(a) identify consumer needs
(b) develop an appropriate product / service to attain customer satisfaction
(c) accomplish organizational goals through integrated marketing approach
(d) All of the above

35. In Banking services, market can be segmented on the basis of
(a) density
(b) customers
(c) Both (a) and (b)
(d) Neither (a) nor (b)

36. Which of the following is not a ‘Post testing’ Technique of advertisement ?
(a) Sales test
(b) Focus group
(c) Enquiry test
(d) Attitude test

37. ‘Casual’ research is basically concerned with
(a) establishing cause and effect relationship
(b) arriving at a forecast or prediction of interest
(c) measuring and estimating the frequencies with which of things occur
(d) All of the above.

38. A method, in which Brand equity is measured by comparing difference between the retail price of the brand and the retail price of an unbranded product in the same category is called:
(a) Brand goodwill method
(b) Price premium method
(c) Both (a) and (b)
(d) Neither (a) nor (b)

39. Media planning includes:
(a) assessing lost
(b) selecting the right medium
(c) both (a) and (b)
(d) Neither (a) nor (b)

40. In India, which commission can be approached to curb misleading advertisements
(a) MRTP
(b) MTP
(c) ISPT
(d) QTP

41. In marketing ‘initiator’ is a term which describes
(a) who determines that some need is not being met and authorities a purchase to rectify the situation
(b) who most directly involved in the consumption of the product
(c) Both (a) and (b)
(d) Neither (a) nor (b)

42. What is the full form of LIC
(a) Life Insurance Corporation
(b) Life Insurance Commission
(c) Life India Corporation
(d) None of these

43. …………… recently has raised its stake beyond 10% in a few blue chip companies even after the insurance regulator IRDA decided to impose a cap of 10% on the institution’s investment in a single company.
(a) Life Insurance Corporation
(b) General Insurance Corporation
(c) Tata-AIG Insurance
(d) None of these

44. Life Insurance Corporation has made fresh investments in which of the following companies in which the investor now holds more than 10% of their respective equity capital.
(a) Siemens
(b) PTC India
(c) Tata Power
(d) Cipla
(e) All of these

45. RATAN Tata has finally pulled out its Nano car project from ………. ending months of speculations about the fate of the country’s most awaited car.
(a) Singur
(b) Salboni
(c) Pantnagar
(d) None of these

46. Name India’s largest company by market capitalization.
(a) Reliance Industries
(b) Tata Steel
(c) Jindal Steel
(d) None of these

47. The promoters of Reliance Industries (RIL) recently converted their 12 crore warrants into an equal number of shares hiking the promoter’s holding in the company to 49%, with 52% voting rights. This involves an infusion of around …………. into the company.
(a) Rs 15,142 crore
(b) Rs 16,142 crore
(c) Rs 5,142 crore
(d) Rs 10,142 crore

48. SAP consultancy Axon Group is based on which country ?
(a) UK
(b) India
(c) Germany
(d) Italy

49. Which is SAP consultancy Axon Group in the news recently
(a) SAP consultancy Axon Group will recommend HCL Technologies’ £441.1-million buyout offer to its shareholders, withdrawing its earlier recommendation of Infosys’ £407-million offer.
(b) SAP consultancy Axon Group will open 500 training centres in Asia
(c) SAP consultancy Axon Group will recommend buying of TCS
(d) None of these

50. ICICI Bank, CEO and managing director KV Kamath is taking the help of …………………. to find his successor. The professor will obtain independent data regarding the leadership attributes of the shorlisted senior management executives. Name the professor
(a) Professor Wayne Brockbank, a clinical professor of business at the University of Michigan’s Ross School of Business
(b) Director of IIM, Ahmedabad
(c) Ministry of Human Resource, Govt of India
(d) A committee formed of Professor from all IITs

51. The Indian Economy will grow as per the estimates given by the Asian Development Bank (ADB) at which of the following rates in 2008 ?
(A) 6.7%
(B) 7.5%
(C) 8.5%
(D) 8%

52. Government has notified the hike in Foreign Direct Investment (FDI) limit for Public Sector Undertakings refineries. The new FDI limit is—
(A) 26%
(B) 49%
(C) 51%
(D) 75%

53. As per the report on State of Forest released on February 13, 2008, what is the percentage coverage of forest area in the total geographical area of the country ?
(A) 22.20%
(B) 21.30%
(C) 20.60%
(D) 19.90%

54. 13th Finance Commission has been constituted under the Chairmanship of—
(A) Y. S. P. Thorat
(B) Vijai L. Kelkar
(C) T. S. Vijayan
(D) Laxmi Narayan

55. SEBI is a—
(A) Statutory body
(B) Advisory body
(C) Constitutional body
(D) Non-statutory body

56. 15th SAARC Summit is scheduled to be held in July-August 2008. The changed venue of the summit is—
(A) New Delhi
(B) Sri Lanka
(C) Maldives
(D) Bangladesh

57. When was the SAARC established ?
(A) On December 8, 1984
(B) On January 1, 1984
(C) On December 8, 1985
(D) On January 1, 1985

58. What is the present number of member countries of European Economic Community ?
(A) 15
(B) 12
(C) 25
(D) 20

59. Which Committee recommended abolition of tax rebates under section 88 ?
(A) Chelliah Committee
(B) Kelkar Committee
(C) Shome Committee
(D) None of the above

60. Which of the following countries is not the members of European Union ?
(A) Switzerland
(B) Malta
(C) The Czeck Republic
(D) Poland

61. Pradhanmantri Bharat Jodo Pariyojna is related to—
(A) Communication
(B) Social Integration
(C) Linking of Rivers
(D) Development of Highways

62. ‘Sagarmala’ is a name associated with—
(A) A drilling vessel
(B) A project of port development
(C) Oil well in Indian Ocean
(D) None of the above

63. Tarapore Committee submitted its report on “Full Convertibility on Rupee” in—
(A) Current account
(B) Capital account
(C) Both in current as well as in capital account
(D) Special Drawing Rights (SDR)

64. The new President of FICCI (Federation of Indian Chambers of Commerce and Industry) is—
(A) K. C. Raina
(B) V. P. Shetty
(C) Rajiv Chandrashekhar
(D) Som Mittal

65. As per Revised Estimates for 2006-07 released by CSO, the growth rate for Indian economy has been estimated to be—
(A) 9.0%
(B) 9.2%
(C) 9.4%
(D) 9.6%

66. CENVAT is related to—
(A) Sales Tax
(B) Excise Duty
(C) Custom Duty
(D) Service Tax

67. Aam Admi Bima Yojana provides social security to—
(A) All labours in rural areas
(B) All landless labours living below poverty line in rural areas
(C) All labours in urban areas
(D) All labours in both rural as well as urban areas

68. According to 2001 census urbanrural population ratio is about—
(A) 35 : 65
(B) 32 : 68
(C) 28 : 72
(D) 25 : 75

69. As per the final estimates of Ministry of Agriculture, the rice production for 2006-07 is estimated at—
(A) 80.11 MT
(B) 90.0 MT
(C) 93.4 MT
(D) 101.60 MT

70. According to 2001 census the state having highest urban population is—
(A) U.P.
(B) Maharashtra
(C) Tamil Nadu
(D) Kerala

71. The growth rate of construction sector for the year 2006-07 has been estimated at the level—
(A) 9.2%
(B) 8.5%
(C) 11.0%
(D) 12.0%

72. International Finance Corporation (IFC) has decided to fund an Ultra Mega Power Project in Gujarat. This project belongs to—
(A) Reliance Group
(B) Tata Group
(C) Birla Group
(D) NTPC

73. Which states ranks first and last respectively in Education Development Index (EDI) prepared to track the progress of states towards providing universal elementary education ?
(A) Kerala and Orissa respectively
(B) Kerala and Bihar repectively
(C) Andhra Pradesh and Orissa respectively
(D) Karnataka and Bihar respectively

74. Targeted power capacity addition for 11th plan period is—
(A) 41110 MW
(B) 66463 MW
(C) 68963 MW
(D) 86283 MW

75. During 2006-07 which sector has shown the highest growth rate
(A) Service Sector
(B) Manufacturing Sector
(C) Transport and communication
(D) Agriculture Sector

ANSWERS:

1 (c)  ,2 (a)  ,3 (d)  ,4 ( c)  ,5 (d)  ,6 (e)  ,7 (d)  ,8 (b) , 9 (e)  , 10 (c )
 11 (e)  , 12 (c)  , 13 ( c)   ,14 (b)   , 15 (a)  , 16 (d)  , 17 (d)  , 18 (d)
19 (e)  , 20 (c)  , 21 (b)  , 22 (b)  ,23 (c)  , 24 (d)  , 25 (e) 26 (b)
27 (c) , 28 (c)  ,29 (c )  ,30 (b)  ,31 (d)  ,32 (b)  ,33 (d) , 34 (d)
 35 ( c)  ,36 (d) ,37 (a)  , 38 ( b)   ,39 (c)   , 40 (a)  ,41 (a)  , 42 (a)
  43 (a)   , 44 (e)  ,45 (a)  , 46 (a)  , 47 (a)  ,48 (a) , 49 (a)  , 50 (a)
51 (d)  ,52 (b)  ,53 (c)  ,54 (c )  ,55 (a)  ,56 (b)  ,57 (c)  ,58 (b)
59 (b)  , 60 (a )  ,61 (d)  , 62 (b)  , 63 (b )   ,64 (c)   , 65 (d)
66 (b)  , 67 (b)  , 68 (c)   , 69 (c)  , 70 (b)  , 71 (d)  , 72 (b)
73 (b)  , 74 (b)  , 75 (c)